Sound Familiar?
Referral dependency.
Leads that don’t convert.
A sales hire that didn’t work out.
Clients smaller than you deserve.
Where Sales Breaks
Getting leads
Referral roulette. Work only comes by word of mouth — you can’t turn it up.
Feast or famine. Slammed one quarter, silent the next.
Outbound that flopped. LinkedIn, Upwork, cold email — low replies, nothing real.
Converting them
Good calls, no close. Discovery feels great, then the deal goes cold.
“Let me think about it.” Then silence. You never learn what killed it.
Deals that drag. Months for a yes you should’ve had in a week.
Pricing & positioning
The low-ticket trap. Stuck on small clients; raising prices feels risky.
Competing on price. You discount to win, and the race never ends.
Scaling sales
The hire that didn’t stick. You brought someone in to sell. It didn’t work out.
Nothing to hand off. Sales lives in your head — no process to train on.
Flying blind. No KPIs. You couldn’t tell me your close rate if I asked.
HOW WE WORK
Four Phases. Ninety Days.
FAQ
Questions?
What does the audit cost?
Nothing. 45 minutes of your time. You'll leave knowing exactly why sales has felt like luck, and the one change that would make it predictable. Whether or not we work together.
What does a full engagement cost?
Scoped after the audit, because the price depends on what's actually capping your growth and how big the agency is. We don't publish a rate. It'd be misleading without context. It's not a low-cost coaching subscription, and it's not a six-figure enterprise project. Most land in between, and pay for themselves in deals you're currently leaving on the table.
Why ninety days?
Long enough to get sales running without you. Short enough that we both stay honest about what's working. Open-ended engagements drift; ninety days doesn't.
What if it's not working halfway through?
We tell you. If we can't show progress by the midpoint, we recalibrate openly. Plain doesn't extend, doesn't upsell, and doesn't bill through an engagement that isn't producing results.
Do you work with non-agency businesses?
No. Plain works exclusively with founder-led agencies. The narrowness is why it works.
What happens after ninety days?
You keep the system and we leave. Sales runs without us — so you can scale it, hand it to a hire, or finally take that time off. A follow-up engagement is available if you want it, but that's your call, not a default.
FROM THE FOUNDER