What Plain Does
A quick diagnostic
Most agencies never fully cracked sales,
it stays inconsistent and growth stalls.
Plain helps founder-led agencies fix their sales and scale past it.
Where Sales Breaks
Getting leads
Referral roulette. Work only comes by word of mouth — you can’t turn it up.
Feast or famine. Slammed one quarter, silent the next.
Outbound that flopped. LinkedIn, Upwork, cold email — low replies, nothing real.
Converting them
Good calls, no close. Discovery feels great, then the deal goes cold.
“Let me think about it.” Then silence. You never learn what killed it.
Deals that drag. Months for a yes you should’ve had in a week.
Pricing & positioning
The low-ticket trap. Stuck on small clients; raising prices feels risky.
Competing on price. You discount to win, and the race never ends.
Scaling sales
The hire that didn’t stick. You brought someone in to sell. It didn’t work out.
Nothing to hand off. Sales lives in your head — no process to train on.
Flying blind. No KPIs. You couldn’t tell me your close rate if I asked.
HOW WE WORK
Four Phases. Ninety Days.
FAQ
Questions?
What does the audit cost?
Nothing. Forty-five minutes of your time. You'll walk away with an honest read on your sales motion and the constraint that's holding it back — whether or not we work together.
What does a full engagement cost?
Scoped after the audit. Pricing depends on the constraint, the size of your agency, and what we're actually solving. We don't publish a rate because it would be misleading without context — but this isn't a low-cost coaching subscription, and it isn't a six-figure enterprise project. Most engagements land in between.
Why ninety days?
Long enough to diagnose, design, and implement. Short enough that we have to be honest about what's working. Open-ended engagements drift; ninety days doesn't.
What if it's not working halfway through?
We tell you. If we can't show progress by the midpoint, we recalibrate openly. Plain doesn't extend, doesn't upsell, and doesn't bill through an engagement that isn't producing results.
Do you work with non-agency businesses?
No. Plain works exclusively with founder-led agencies. The narrowness is the value.
What happens after ninety days?
You get the operating manual and we leave. The system runs without us. If you want a follow-up engagement down the line, we're available — but that's your call, not a default.
FROM THE FOUNDER